The Impact We’ve Made
We take great care in measuring the impact our experiences have on our clients and their customers. Here are some case studies based on questionnaires we had the participants of the Experiences fill out to find out what they thought about the Experience and the impact we made.
As Brand Ambassadors…
Founder, Rebecca Imaizumi along with her dance partner, Megumi Nakayama performed for Benihana of Tokyo as their brand ambassadors at top locations worldwide, including Romania, Thailand, the U.S. (Hawaii), the UK and the U.A.E. Through their dance performances they raised food & beverage sales up to 4% in 75% of the locations following their marketing through their innovative dance performances which integrated Hip-Hop and signature moves of the chefs at Benihana.
They performed in-store as well as at public spaces, like the Siam Paragon Mall in Bangkok which attracts over 250,000 customers a day and performed at the Songkran Festival at Asiatique where they entertained over 7000 audience members with their performance.
High Level of Engagement
The audience of Celebrate Enterprise Award Ceremony at Kingston University were asked to fill out a questionnaire. 90 % of respondents answered that they were engaged in the performance on a level 7 or higher (on a scale from 1-10) and out of those, 25% answered that their engagement was at level 10, while 25% answered their engagement was at level 9. When respondents were asked if they were more likely to remember the Enterprise department and the event because of the performance, 90% answered yes. Highly engaging experiences are what we continue to offer our clients.
Creating a Memorable Experience
The potential customers of Bollywood Trails who experienced a Spontaneous Performance were asked to fill out a questionnaire and the results were striking. 72% of respondents answered that their level of interest in the service/brand increased after the performance while over 70% answered that they experienced enjoyment, 44% experienced excitement and 33% experienced happiness. Through research, it has been proven that when customers experience positive emotions associated with a brand, it increases the chances of fostering loyalty which lead to sales.
Increasing Interest in the brands we market
The Audience of the Spontaneous Performance we staged for KAPDAA were asked to fill out a questionnaire. Over 90% of respondents answered that they would like to experience a similar type of entertainment while 78% answered that the level of interest in the product increased post performance. We gained KAPDAA’s potential customers’ attention and increased their interest in their product.